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SEO for beginners is not difficult to master. SEO stands for search engine optimization. It involves using various techniques, especially well-chosen keywords and back-links, to improve a web site's rating in the search engines, thereby bringing more people to the site.
The most important thing you can do if you're trying to make a website more SEO-friendly is to select your keywords and keyword phrases carefully. Before writing the text for your blog or web page, consider what word or phrases people might type into a search engine to find your material. For instance, if you're selling books you might select keywords like "books for sale, " "rare books, " "antique books, " and "bookseller."
Once you have selected a few relevant keywords, incorporate each of them into the text a few times. In a shorter article, your keywords should probably appear in the first paragraph, about halfway through the article, and in the last paragraph. A longer article might use the keywords a couple of times in the middle part of the article.
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If you use pictures or drawings as part of your articles or posts, be sure to label them with appropriate keywords. For instance, if your picture shows a stack of books, labeling the illustration "books" does nothing for your SEO rating. Labeling the illustration "rare books for sale, " however, utilizes a keyword and captures the essence of your business.
One trap that people learning SEO for beginners should avoid is the temptation to use the keywords as often as possible. This practice is known as "keyword stuffing." It makes the article sound unnatural and difficult to read, and may send visitors fleeing from your site. Worse, search engines are quick to pick up on the overuse of keywords and will give your site a lower rating if they detect it.
Another way to improve an article's SEO ratings is to establish back-links to your article. If you are writing a blog or a series of articles, link back to your own content frequently. For instance, your third blog post might contain links back to your second and your first, and so on. This technique will boost traffic to your web pages.
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Another way to create back-links is to visit social networking platforms like Facebook or a colleague's blog and post links to your site on these pages. If you use this technique, however, be careful not to spam. Add a meaningful comment that contributes to the conversation along with a discreet link to your web page.
Another SEO for beginners tip is to keep your content fresh. Search engines tend to overlook sites that are not updated regularly. One way to keep new content on your site is to offer a blog. Another way is add frequent updates about new employees, services, products, or special deals. Getting and maintaining a good SEO ranking among search engines is not difficult once you know the tricks to use.
